Preventing Preterm Birth

Born On Time is a collaboration between NGO, government and corporate partners working to improve newborn survival in Bangladesh, Ethiopia and Mali. With a focus on helping mothers reach full term pregnancies, the five-year initiative brings together the expertise and resources of World Vision, Plan International Canada, Save the Children, the Government of Canada and Johnson & Johnson.


Preterm birth complications are now the leading cause of death in children under age five. Mothers urgently need access to cost-effective, practical solutions to help them reach full term pregnancies and care for newborns.

Working closely with local governments and stakeholders, the Born On Time partners are taking a comprehensive approach to preterm birth prevention throughout communities and regional health facilities. Activities will:

Why are babies born too soon?

While complex, the reasons are well-known and include risk factors relating to Lifestyle, Infection, Nutrition and Contraception (LINC).


  • Born on Time Preterm birth complications are the leading cause of under-five mortality. Source: UNICEF, pg 8
  • Born on Time Each year,
    approximately 15 million babies
    are born preterm (1 in 10), and this number is rising. Source: World Health Organization (WHO)
  • Born on Time Prematurity is a factor in 45% of all newborn deaths in Bangladesh;
    36% of newborn deaths in Ethiopia;
    and 32% of newborn deaths in Mali.
    Source: World Health Organization (WHO)
  • Born on Time 1 million preterm babies die each year. Three-quarters could survive with access to affordable care. Source: World Health Organization (WHO)

Building Global Momentum

Born On Time is amplifying an international movement spearheaded by the United Nations to help mothers deliver healthy full term babies.

This public-private partnership supports the UN’s Every Newborn Action Plan, as well as the new Every Woman Every Child global strategy. With an intense focus in three countries (Bangladesh, Ethiopia, Mali), Born On Time will also drive progress towards achieving the global goal for newborn survival (SDG 3.2).

Born On Time welcomes other organizations interested in joining the effort to ensure every birth is full term, and every child has an opportunity for the healthiest start in life.

For more information Email us
World Vision Plan Canada Save the Children Government of Canada Johnson & Johnson